Hammock collects £1M seed for its current account for landlords and property managers
Backing comes from
“At a practical level, we want to save landlords time and money,” explains
Varsani says that most of the data needed by landlords to manage their property finances is already available on various banking and budgeting apps, but argues it isn’t accessible in “an easy and understandable” format. “We aim to solve these problems by streamlining property finances management,” he adds.
As it exists currently, Hammock plugs into a landlord’s bank accounts, via open banking, and automatically monitors rent collection, tracks payments and expenses and provides live analytical reporting on the well-being of each rental house or flat. However, next on the roadmap, to be launched in the coming weeks, is an FCA-regulated current account designed specifically for landlords and property managers — thus setting up the company to launch future financial services for rental property owners.
“Landlords who use Hammock get real-time notifications about all income and expenses, so rent collection and cash flow management are easier to keep an eye on,” says Varsani. “They also get the tools they need to reconcile transactions as they happen, so they always know where they stand in terms of profit and loss. This means that compiling their tax statement goes from taking hours to taking minutes. Landlords can already get our functionalities if they connect their bank accounts via open banking. In September we’ll launch our own current account, so all functionalities will be natively integrated and the whole experience will be even more seamless.”
Direct Hammock customers span professional landlords with large portfolios (e.g. more than 50 properties) as well as part-time landlords who manage only 1 or 2 properties. The startup also serves B2B customers, such as letting agents, property managers and build to rent companies, and works with accountants who act as a customer acquisition funnel by recommending the service to their landlord clients.
Meanwhile, the business model is simple enough. Customers pay a monthly subscription to use the platform based on the number of properties managed, with the vast majority paying £9.99 per month.

