ISL 2020-21: Sporting Club East Bengal unveils new logo

New logo of Sporting Club East Bengal

Xtra Time Web Desk: Kolkata giants East Bengal will participate in the upcoming Indian Super League 2020-21 season as Sporting Club East Bengal. The new club virtually unveiled the new logo on Saturday after it entered





into a Joint Venture partnership with Shree Cement Limited in September which paved way towards their participation in ISL. 





“The club’s new logo retains the primary assets like the emblem of a flaming torch and its colours which showcases a merger between the rich legacy of East Bengal, its contribution to Indian football along with Shree Cement’s support to keep the flag flying high,” Mr. H.M. Bangur, Managing Director, Shree Cement said.





 “It’s a start of the new and exciting partnership for all of us with East Bengal, and we’re happy to share the evolution of the club’s logo. Our crest and brand identity has been a bold one, and I am sure that this will only take the legacy of the club forward,” he added.





 “We’re proud to be presenting the new logo which salutes our rich footballing legacy, while embracing a modern outlook,” Mr. Prashant Bangur, Joint Managing Director Shree Cement, said.





 “The fans are the heart and soul of SC East Bengal, and we will work together as one family trying hard every day to keep the flag flying high,” he added.





SC East Bengal will be coached by former England and Liverpool legend Robbie Fowler. The new coach and his support staffs checked in to their team hotel on Friday and will undergo the mandatory quarantine period as per protocol.







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