Innovative Leadership Across the Sales Funnel Drives Revenue
When discussing effective initiatives, we often focus on the mindset and techniques of . But what about the department leaders and team managers that have to make decisions about how their employees use their digital tools and which techniques drive revenue for the company?
In a recent conversation with ‘s Head of Global Sales Development shared what Sales Development is all about, how crucial it is to the buyer journey (and ultimately to closing deals), and why innovation and thinking outside of the box is not limited to company executives.
Sales Development is the buyer’s first impression of the company
Sales Development Representatives are seen as entry-level salespeople that do grunt work to move prospects along the funnel. In reality they are the gatekeepers of the buyer’s journey and they must be to positively represent your company to your prospective customers.
Natasha’s out of the box thinking for smaller SDR teams enabled her to better utilize her team’s time and resources with the available sales tools. How? She chose to send the higher-qualified leads directly to Account Executives. It was great to learn how she and her team are and experimenting to find the exact right method to drive revenue.
Sales tools should increase productivity not detract from it
In our high-tech business reality, tools upon tools are constantly rolled out to and to attempt to bridge the gap between users and their technology. But what often ends up happening is that , rather than empowered by them.
If your sales team is struggling to hit targets yet they have all of the top tools, what’s missing?
I hear this problem raised again and again when talking to sales professionals and the issue is not an inadequate sales stack, but rather a lack of a . No matter how advanced and user-friendly applications are for the workplace, no single human can possibly fully adopt all of them at the same time.
Universal challenges like training and onboarding, heavy IT support demands, and burnt out employees are all addressed with . Managers and executives alike are all struggling with similar adoption issues, but can’t put their finger on what’s missing.
You can watch the full insightful conversation below:
This discussion was an excellent reminder of how important innovative leadership is across the entire sales funnel.
Don’t wait for your digital adoption issues to jeapordize your company’s revenue flow. Innovation across the entire sales funnel demands , and the confidence to find specialized techniques to drive more revenue, faster.
