One of the marketing activities is ‘going while the going is good’ — this means, being quick enough to use potentially efficient ad channels before your competitors start using them too, or while they still treat them with distrust. TikTok can be a good example of that. In this post, we’re going to explain why ignoring new trends can be a fatal error for a business and how mobile app advertising on TikTok can bring new customers and increase visibility.   How can TikTok be useful and why?   We’ve already talked about several ways to acquire users and the opportunities of ad tools like Search Ads, and today we’ll look at some new tricks like TikTok ads. In 2020 alone, the user base of this social media worldwide was approximately 1.4 billion people. The number of TikTok sign-ups globally is projected to increase to 1.9 billion by 2026. According to the latest industry data, the global monthly TikTok iOS downloads were 9.2 million.  TikTok ads are primarily a tool for highly creative people. A boring and straightforward video with an appeal won’t work there since TikTok is an entertainment platform and you should always remember this when choosing an […]