Most of us spend endless hours and resources for social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings.

No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online will do is an in-depth Google search.

In fact, Google has reported that 46% of all searches have local intent and that business location is the main piece of information sought by local searches. But how do you make sure you pop up in their search results with relevant information across multiple devices?

The easiest and fastest way to show up in the search feed is to have a Google My Business listing.

Google My Business’s ability to incorporate search engine results into marketing ventures is a huge advantage for all local businesses. Please note, it is not just any ordinary business listing but is rather a robust tool giving you benefits from appearing on Google search. But what is this hubbub all about, and how to enlist your business into it? Let’s find it out!