iOS 15, TikTok’s records, a new WhatsApp cashback feature: what happened in the mobile industry in September
Let’s begin with numbers that app owners or marketers are sure to love — in the Q1 of 2021, time spent in app stores increased by 49%. And let’s congratulate TikTok — the social network has reached the 1 billion mark of active users per month! And YouTube Music reports that they have surpassed 50 million Music and Premium subscribers, including trialers. Now to the news. Apple Event, iOS 15 and the option to add IDs to Apple Wallet One of the big news was the Apple Event, where in addition to the updated line of devices, versions of iOS 15, iPadOS 15 and watchOS 8 were presented. There is data that it takes users longer to upgrade to iOS 15 compared to iOS 14. In the first two days, 14.5% of users downloaded iOS 14, compared to 8.5% of users who have installed iOS 15. New iOS has some exciting features. You can now (in the US only) add your driver’s license and state ID to Apple Wallet. So far, only in Arizona and Georgia. It will operate like Apple Pay. Future is here. Also, the Instagram integration is up and running — now you can quickly select photos […]

