The post-COVID era dictates its own rules, and it’s odd to ignore them if you’re in charge of marketing. In this post we will go through the mobile wallet market, look at the statistics and general trends. We will also cover what opportunities there are for different business areas, including those that do not have their own mobile wallet. What are mobile wallets? Now it seems to be the most convenient option for instant payments that the whole world knows about, and big cities can no longer imagine a world with plastic cards. Almost every smartphone has a super app, or even more than one, where you can pay any bills, buy tickets and even instantly arrange an installment plan or a loan. A gym membership, your favorite store loyalty card, supermarket discount coupons — everything you need is in one device. There is a study that by 2022, the global mobile wallet market will reach 3 trillion dollars. In China, more than 850 million people use mobile payments on average three times per day, 85% of which are via QR codes. According to a Walker-Sands research, 63% of consumers say they will change their shopping habits to maximize loyalty […]