Any developer or ASO specialist faces the issue of app localization. What to begin with, how to adapt your app (text elements, graphics, content) and compete outside your own territory — read in our article. Why localize an app Maybe you don’t get it right now why spend your time and money on localization. With this in mind, we’re offering a short checklist for you. If your answer to at least one item is ‘yes’, then it’s about time to think of a plan; otherwise, you may lose thousands, or maybe even millions of new users.  Here’s the checklist you’ve noticed that your competitors are becoming more proactive in this direction; you understand that you have a small user base and low ARPU (Average Revenue Per User); you’re dreaming of getting featured on the App Store’s page; you’d like to increase your profits. After the first yes, your doubts should’ve disappeared by now since someone has already been faster than you and is already winning over the smartphones of Spain, Poland or the Netherlands. An English-only interface won’t work if you decide to engage in a serious promotion worldwide. Localization an app includes a set of actions to make all […]