The mobile app industry is growing as people almost never part with their smartphones. In 2019 alone, users installed 21.3 billion apps from Google Play. Obviously, there are thousands of competitors in your niche. Everyone needs users’ attention, time and money. How to make users notice and install your app? ASO is the answer.  Why Is ASO Important? All major players in the mobile app market are doing ASO to hold positions in app stores and win users over to their side from those who ignore optimization.  Due to ASO, the app can get more attention from users that converts to purchases. In other words, ASO helps quicker recoup your app development investment and get a profit. It’s worth mentioning that ASO helps apps at the formation stage, the dynamic growth stage, at the stage when you are ready to enter a new international market, and at the stage when you need to stay on top. Don’t treat ASO as a magical tool that will surely pave the way for your app to the top of the search results. ASO is one of the many ways in global marketing strategy to promote an app. Its performance is revealed in conjunction […]