427: Word of Mouth vs. Referrals with Michael Roderick
What’s the difference between getting clients via word of mouth and referrals? If you’re not sure, this episode is for you. In my chat with Michael Roderick, host of the Access to Anyone podcast, we define our terms and talk about what makes a brand or a business “referable.” See if yours is. And if you like what you hear, we’d love it if you write a review, and sign up for